News Brief

P&G's 'Life Goes Strong' Extends Program

Procter & Gamble's Life Goes Strong social-media campaign for boomers via NBC Digital Networks and P&G Productions has launched a new health vertical at HealthGoesStrong.com, per the companies. The site focuses on issues like diet, nutrition, mental health, disease prevention, and health insurance.

The site extends a program that launched with www.LifeGoesStrong.com. Other verticals are FamilyGoesStrong.com, StyleGoesStrong.com and TechGoesStrong.com. The companies say the launch is timed with NBC's "Healthy Week" broadcast event.

Men's Fitness Editor-in-Chief, Roy Johnson will be the site's first guest blogger at the new health site. He will also host a series of health videos. Regular contributors to the health site will include Barbara Kantrowitz, contributing editor at Newsweek and co-author of The Menopause Book.

Procter & Gamble and NBC Digital launched the lifestyle-focused Web sites for people 45 to 64 years old in May.

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