P&G's 'Life Goes Strong' Extends Program
The site extends a program that launched with www.LifeGoesStrong.com. Other verticals are FamilyGoesStrong.com, StyleGoesStrong.com and TechGoesStrong.com. The companies say the launch is timed with NBC's "Healthy Week" broadcast event.
Men's Fitness Editor-in-Chief, Roy Johnson will be the site's first guest blogger at the new health site. He will also host a series of health videos. Regular contributors to the health site will include Barbara Kantrowitz, contributing editor at Newsweek and co-author of The Menopause Book.
Procter & Gamble and NBC Digital launched the lifestyle-focused Web sites for people 45 to 64 years old in May.