• The Wrap, Thursday, June 24, 2010 11:29 PM

ESPN is estimating 99.2 million people have "consumed" 2010 FIFA World Cup content across all ESPN platforms during the first 10 days of the tournament. The data, compiled by ESPN research, working with data from Knowledge Networks and Nielsen, shows those who have consumed content on ESPN and ABC, 97% watched TV, 27% used the Internet, 11% listened to radio, 6% used mobile and 4% read ESPN: The Magazine. The data also shows the multiplatform user spends the most time following the Cup competition, averaging 4 hours and 9 minutes per day, compared to one hour and 26 minutes for those who watch TV only. Nielsen reports that through June 20, TV viewers have spent 12.4 billion minutes watching World Cup programming on ESPN/ABC. During the same period, digital users spent 1.8 billion minutes.

Read the whole story at The Wrap »