Just An Online Minute... The FADER WAVVES The-Dream's Love King In Your Summer Music Face
The FADER 68 Issue Release Event, Good Units, New York
June 29, 2010
What I love most about New York, the city, is that it truly has something for everyone. Every niche has its own segments, every industry its own sub-industries, every culture its own subcultures. The same can be said for the magazine industry -- you would never see VICE and Good Housekeeping partner up on a party, even though that would be the most awesome party ever, but sometimes its good to keep the kids' and adults' tables separate. Last night I covered The FADER 68 Issue Release Event, celebrating their Summer Music Issue, and all the kids came out to play.
The New York music scene is an anthropological dream. I love watching scenesters and genuine music lovers in their natural habitats with their mating dances, the territory marking, the puffing up of the plumage when threatened: it's amazing. What shocks me every time, though, is how stoic in the face of a kickass DJ they are. Sets were jiggled and throbbed out by FaltyDL, but I counted about three people dancing. I hope that didn't inspire FaltyDL to go home and question his place in life. You are in the right place, FaltyDL, you done good!
Up in the black-plastic-wristband area, I found a mish-mosh of people: all ages, all fashions, all shapes and sizes, all washed with the teal glow dripping from the naked overhead bulbs. I looked around while futzing with my new flash (you'll be able to see in the Flickr set where I was a little experimental!) and discovered the entire area was lined with signage for The-Dream. I recognized the name because he's married to Christina Milian. Why I know these things, I'll never know. I can't retain directions, but I sure as shuffleboard can retain pop culture tidbits.
Also? Pigtails will get you everywhere. I don't want to get my favorite security guy in trouble, so we'll leave it at that.
WAVVES hit the stage and assaulted our earholes with one punk/surf/rock nugget after another. It's the kind of music to grasp your friend's arms and spastically jump around in a circle to. It's the kind of music to throw empty beer cans into the neighbor's yard to. It's the kind of music to listen to in that wide-striped tank top with the stretched-out armholes, while poking some wieners over a too-short charcoal grill, while Steve talks about how he's coming to terms with living in his mom's basement at 35. That kind of music.
As I enjoyed WAVVES and my icy-cold Bud (they were one of the event sponsors) I glanced to the right of my dude and saw a familiar sharp-featured face. John Norris! My first memories of MTV, in either 1st or 2nd grade, actually, include John Norris. I feel like he was always preempted by splashes of pink graffiti and the old school moon man. Later I remember being weirded-out that he was pimping music compilation CDs whose genre escapes me. Either way, it was fun to see him in his squarish cap, maroon corduroy (or velvet?) pants, and green shoes. He's ageless, people, ageless.
I spotted The FADER founding publishers Jon Cohen and Rob Stone running around upstairs. I also met Ms. Monique and The-Dream's Dream Team, a sassy cluster of women who oozed lip-gloss-fueled warmth. Wherever they went, a saucy fragrance of summer followed. Now you can probably deduce, you little CSI-ers, that The-Dream, whose album Love King launched that day, was a special guest. I'm not going to pretend to know anything by him, but the audience loved him. FINALLY people started moving. Some looked like they were moving into each other, which probably happened later.

It was getting late and my "you're going to regret staying later" alarm went off. So I'm sure I missed a special guest who would have blown my mind. I don't want to know -- so much so, I haven't even Googled the event today. Ignorance is bliss.
Thanks, The FADER, for the ear candy.
*edited at 9:53a.m. on 7/01/2010 to reflect "The-Dream" vs "The Dream" sigh.
Recent Just An Online Minute Articles
-
A Vulcan Salute For The Best Ad Campaigns May 14, 2:39 p.m.
Last Wednesday, during Creative Week, The One Club held its annual One Show honoring the best ...
-
A Little Rain Can't Keep Email Insiders Down May 3, 3:15 p.m.
AMELIA ISLAND, Fla. – Rapleaf’s Cecily Jaros wondered what she had missed at the Email Insider ...
-
You Don't Need to Search Far for Fun on Amelia Island May 1, 12:52 p.m.
On Sunday through this morning, search experts descended upon Amelia Island for MediaPost’s bi-annual Search Insider ...
-
500 Women Strong At Horizon Media April 26, 12:54 p.m.
On Tuesday, April 23, Horizon Media opened their doors and their amazing roof deck to 500 ...
-
Redefining The Meaning Of Housewarming With Yext March 8, 12:08 p.m.
On March 5 I headed over to Yext’s housewarming party to celebrate their new digs, located ...
-
An Evening with the Skinnygirl Feb. 7, 12:44 p.m.
On Tuesday, February 5th, Warner Bros. Brand Networks celebrated their fall line-up at Amy Sacco’s newly ...
-
'Check Out My Web Series!': NATPE In Miami Jan. 31, 12:18 p.m.
NATPE Miami: Content First Jan. 28 – 30 Fontainebleau Resort It’s the end of January -- ...
-
Agencies Tie One On At Creative Media Awards Jan. 24, 1:08 p.m.
Last Wednesday over 200 agency big thinkers, decked out in their dapper best, descended upon The ...
-
Vibrant Media Reinvents Halloween Nov. 19, 12:31 p.m.
What happened to Halloween?! The effects of Hurricane Sandy caused major devastation, loss and inconvenience - ...
-
In A Word, BuzzFeed Music Event Was So OMG (Okay, So It's An Acronym, Not A Word, But You Get My Drift) Oct. 26, 6 p.m.
The digital elite were out on the town Tuesday night to fête the launch of BuzzFeed’s ...


Be the first to comment on "Just An Online Minute... The FADER WAVVES The-Dream's Love King In Your Summer Music Face"
Leave a Comment