Around the Net
Does Coke Know Something About LeBron That We Don't?
- NYSportsJournalism, Friday, July 2, 2010 11 AM
Marketing for the first "Bowling with LeBron Sweepstakes presented by Sprite," which runs now through Aug. 31, prominently features James in his Cleveland Cavaliers' No. 23 uniform. Sprite is getting the word out via retail POP, Internet and at U.S. Brunswick Zone and Brunswick XL bowling centers across the country.
Sprite, an official NBA partner with whom James has a marketing deal, has put the All-Star front and center of
its sweepstakes campaign alongside the text: "You can't beat me on the court ... but can you beat me on the lanes?"
According to Coca-Cola, James is "an avid bowler [and] a natural choice for this sweepstakes." In fact, his mansion in Akron, Ohio, includes a bowling alley along with a theater, casino and barber shop.
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