• by July 6, 2010

Top 10 DMAs in which reside adults who own an inflatable air mattress:

1 Kansas City, Mo./ Kan.

2 Rochester, Minn./ Mason City, Iowa/ Austin, Minn.

3 Cedar Rapids/ Waterloo/ Iowa City/ Dubuque, Iowa

4 Denver

5 Seattle/ Tacoma

6 South Bend/ Elkhart, Ind.

7 Madison, Wis.

8 Colorado Springs/ Pueblo, Colo.

9 Grand Rapids/ Kalamazoo/ Battle Creek, Mich.

10 Green Bay/ Appleton, Wis.

Source: GfK MRI's Market-by-Market study, www.gfkmri.com