• by Mark Walsh  @markfwal, July 16, 2010

Yahoo has struck a new ad partnership with Gannett under which each of Gannett's 81 newspaper sites and seven of their broadcast sites will sell Yahoo inventory as part of their local ad offerings. The deal will allow Gannett to use Yahoo's APT display ad platform for ad ordering and targeting and help the chain's local newspapers reach as much as 80% of the total digital audience in each market.

Through the agreement, Gannett can also provide local content for programming across Yahoo properties in the U.S., including the home page. The initiative will begin rolling out this quarter and continue into 2011. It builds on the newspaper consortium Yahoo launched in November 2006 and which now numbers more than 800 members.