Pepsi, Pytka Can't Get Enough Of The Cola Wars
In the original spot, drivers for Coke and Pepsi share their respective beverages with each other in a diner. A brawl erupts when the Coke guy refuses to return the Pepsi after having had a taste of it, Andrew Adam Newman reports. The new version, which takes on Coke Zero, ends with the Pepsi driver pulling out a smart phone to record the Coke driver taking a long sip of the Pepsi. A brawl again ensues, but this time both drivers fly out the window, not just a chair.
"I was never happy with the old ending," says Pytka. "I had shot a version with the guys coming out the window, and we had a long discussion, and Pepsi was concerned with the violence. The ending is completely satisfying now."
Score one for the Muses. And for the little people, too. "People love the cola wars ...," says Lauren Hobart, CMO of the sparkling brands division of PepsiCo. "The rivalry is just a very integral part of our heritage for both Pepsi and Coke."
Recent Around the Net In Brand Marketing Articles
-
Marchionne Mea Culpa May 22, 8:05 a.m.
Fiat-Chrysler CEO Sergio Marchionne has apologized to Italian-Americans for using the term “wop” during a press ... -
Nike Rolls Out New Jerseys For Team England May 22, 8:05 a.m.
England's Three Lions team is the Nike Swoosh on their new home uniforms. England used to ... -
ComforPedic Campaign Says Sleep Keeps You Bright May 22, 8:05 a.m.
Simmons' ComforPedic mattress brand is getting its first national ad campaign, with TV spots featuring walls ... -
Eminem In Suit Against Facebook Over Ads May 22, 8:05 a.m.
Eminem's song publisher is suing Facebook and its ad agency, claiming they infringed the Detroit rapper's ... -
IBM's Watson Supercomputer As Marketing Consultant May 22, 8:05 a.m.
At the IBM Smarter Commerce Global Summit in Nashville this week, IBM plans to launch the ... -
Nutella Shuts Fan Site, Opens Social Media Nightmare May 22, 8:05 a.m.
Brands as disparate as Coca-Cola and Marmite embraced fan sites. Nutella maker Ferrero’s has gone the ... -
Macy's New Campaign May 21, 8:05 a.m.
Macy’s is rolling out Americana in a new marketing campaign throughout 850 stores that encircles Independence ... -
Barbie Is Househunting May 21, 8:05 a.m.
Toymaker Mattel has hired a team of interior designers to create three “dream houses” — in ... -
Forget Flicks, U.S. Will Export Machinery May 21, 8:05 a.m.
Crappy movies will not be the main U.S. export in coming years. The good news for ... -
Darden Testing New Bar Concept May 21, 8:05 a.m.
Darden Restaurants Inc. is testing a new bar concept called Atrium that serves a dual-branded Olive ...
Be the first to comment on "Pepsi, Pytka Can't Get Enough Of The Cola Wars "
Leave a Comment