• by David Goetzl  @dgoetzl, July 21, 2010

As some Hollywood interest groups have expressed opposition to its proposed joint venture with NBC Universal, Comcast has taken another step to garner their support. Banner ads running on a Los Angeles Times blog ballyhoo the new entity as "The Future of Media and Entertainment."

The ads attached to the "Company Town" industry blog are scheduled to continue into next month.

"Together Comcast and NBC Universal will bring you the very best programming ... and more ways to enjoy it -- on your TV, computer, even mobile devices," the banners read.

Back in Washington, where the FCC and Department of Justice are reviewing the proposed venture, ads appear on the Web site of inside-the-Beltway trade publication The Hill.

As inspiring as the banners may be, they link to a site with reams of regulatory information and an investor presentation about the would-be Comcast-run NBCU. The locale also demonstrates how many properties the new company would own -- a mass that has many interest groups up in arms.

Comcast print ads aren't scheduled to run in the Los Angeles Times, but full-page versions appeared last week in the The Hill and competitor Politico.

The Writers Guild of America's East and West branches are against the proposed deal as constituted, with concerns it would limit creative and financial opportunities for their members.

Comcast and NBCU did reach an agreement with the Independent Film & Television Alliance on July 12. Aamong other terms, NBCU entertainment networks will hold annual pitch meetings with independent producers. The new company will also dole out $1.5 million annually to seed development of projects by independent producers over a four-year period.