Next New OMMA Line Extension: OMMA Groupies

Yep, if you've been to three or more of the OMMA conferences taking place in California this week, you officially qualify for this new category, according to MediaPost Publisher Ken Fadner.

Referring to the week as the "Everything's Coming Up OMMAs West Coast Tour" (OMMA Ad Nets in Los Angeles, and OMMA Behavioral and OMMA Metrics in San Francisco), Fadner said, "I'm amazed because I've actually seen half a dozen people who have been to all three."

"We have a new category," he quipped, "that we call OMMA Groupie."

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