Ephron Vs. Einstein: Whose The Real Father Of Media Planning?

"If Erwin Ephron is the father of media planning," says comScore's Josh Chasin, then Albert Einstein is its grandfather.

To prove his point, Chasin quoted from the genius – Einstein, not Ephron: "Everything should be made as simple, but not simpler."

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About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.