Ephron Vs. Einstein: Whose The Real Father Of Media Planning?

"If Erwin Ephron is the father of media planning," says comScore's Josh Chasin, then Albert Einstein is its grandfather.

To prove his point, Chasin quoted from the genius – Einstein, not Ephron: "Everything should be made as simple, but not simpler."


Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.