Ephron Vs. Einstein: Whose The Real Father Of Media Planning?

by , Jul 22, 2010, 3:03 PM
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"If Erwin Ephron is the father of media planning," says comScore's Josh Chasin, then Albert Einstein is its grandfather.

To prove his point, Chasin quoted from the genius – Einstein, not Ephron: "Everything should be made as simple, but not simpler."

http://www.aries.res.in/people/rs/chrisphin/chris_home_nov27/albert-einstein-1.jpg

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