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AOL Launches Political Ad Hub

AOL appears to be positioning itself as a go-to ad destination for politicians and advocacy groups looking to persuade the masses prior to the 2010 mid term elections. The company rolled out the AOL Advertising Politics hub (www.advertising.aol.com/politics), which is designed to serve as a sales tool and do-it-yourself ad purchasing platform for political advertisers. The site provides detailed information and recommended tactics for multiple varieties of political campaigns, ranging from fund-raising to location-based get out the vote efforts.

The site directs user to two different buying options. They can launch a campaign on their own via AOL's Ad Desk platform, or opt to contact a sales rep. Overall, it seems that AOL is betting that its massive reach and its breadth of buying options will appeal to political media buyers--particularly the less-experienced groups that may jump online in a big way this fall. In fact, the group has assigned seven sales executives to focus solely on political campaigns.

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