• by Mark Walsh  @markfwal, July 26, 2010

NBC Universal today rolled out the Universal Audience Platform (UAP), an online ad network of 21 NBCU owned-and-operated digital properties with a combined audience of nearly 60 million monthly users.

Inventory will be sold by targeting audiences rather than specific websites, using online data providers including BlueKai, Nielsen and Quantcast. Ads will be tailored according to factors such as demographic composition, behavioral patterns, geographic location and in-market shoppers.

The UAP network is launching across all of the NBCU Entertainment sites including bravotv.com, nbc.com, oxygen.com, syfy.com, usanetwork.com as well as accesshollywood.com, ivillage.com, mun2.com, nbcsports.com, the 10 NBC Local Media websites, telemundo.com and Universal Home Entertainment.