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Post-It Notes Turn 30 With Down-Home Theme

3M's Post-It notes turn 30 this year and, not surprisingly, the company has been planning some events to ensure that it sticks around for another 30 or more. A billboard in Grand Central Terminal consisting of more than 100,000 Post-it Notes by the artist Eric Daigh will be unveiled next Tuesday, for starters. It is based on the work of two high school students from Florida who entered a collage poster contest. The campaign will reflect the widespread use of the notes in our homes.

"The product has found its way into homes through the office channel," says William Smith, vp for 3M's office supply division. "And this billboard component gets young people involved and gets to the educational arena and to a whole generation of users coming up."

Andrew Adam Newman's story recounts the birth of the notes, which wasn't all pure serendipity, as you may believe. 3M put a lot of thought into creating buzz around the product -- first with its "Boise Blitz" in 1978, then with a generous sampling program among Fortune 500 CEOs and their assistants. Today, there are more than 1,000 Post-it products in 150 countries.

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