HubPages Partners With ClickTurn, Puts Money Where Its Giant Rich-Media Ads Are
User-generated publishing community HubPages on Wednesday announced an advertising partnership with display ad provider ClickTurn. Per the deal, HubPages now offers ad clients ClickTurn's rich media technology. New ClickTurn-powered ad units come in two sizes: 850x250 and 300x600. Participating brands will be able to incorporate their own content into the ad creative as well as include their own social media assets, including Twitter streams, Facebook updates, and YouTube videos.
"We have seen the results and we guarantee the performance on all campaigns," Paul Edmondson, CEO for HubPages, said of the new units.
Founded in 2006, HubPages says its publishing community is now made up of about 900,000 content articles (or Hubs), which are divided into categories like parenting, health, food, and technology. All together, HubPages says that its community attracts over 27 million unique visitors.
The community's roughly 160,000 authors earn recognition among their peers through a community-wide ranking system, and through their own "fan clubs."
HubPages competes with a long list of so-called content farms, which automatically assign "stories" to nonprofessional freelancers based on user interest and their search engine optimization potential.
In May, Yahoo agreed to buy top content farm Associated Content -- which has nearly 400,000 contributors and over 16 million monthly pageviews -- for a reported $90 million. Other players in the space include Demand Media, Helium, and Knol.
To date, HubPages has raised $8 million, most recently securing $6 million in mid-2008.