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'Modern Family' Boss Slams Streaming TV

  • Forbes, Thursday, August 19, 2010 10:40 PM
If Wall Street is lukewarm on Hulu's rumored IPO, "Modern Family" boss Steve Levitan is fuming. He took his fury to Twitter, condensing his frustration into 140 characters: "Some estimate Hulu IPO could bring in $2Bil. What will the content providers get? Zero. What is Hulu without content? An empty jukebox."

During a coffee break at the Television Critics Association tour, Levitan told reporters that he has requested his network bosses pull the various online versions of his hit show off the Web. His argument: some 2 million viewers were tuning in on platforms that were not being fully monetized (by him or the network) and, at the same time, threatening to cannibalize the show's core TV audience. Plus, he has already lobbied Disney TV Group president Anne Sweeney for his show to become a test case for non-digital viewing.

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