After entering into a partnership with Yahoo in April, social-flavored app directory Appolicious is building on the alliance with a new property dedicated to Yahoo apps. And highlighting the rapid rise of Google Android's platform, the startup has also revamped its site for Android apps and introduced its own Android app.
The new co-branded yap.appolicious.com and AndroidApps.com sites feature original text and videos, user-curated app lists, personalized recommendations, ratings and reviews. Links to original articles from the sites will be featured in relevant content across key Yahoo properties including news, sports and finance.
As with the main site, the words "in association with Yahoo" appear at the top of each page on the new Yahoo and Android app sites. The properties are linked to Appolicious.com via tabs that appear prominently on the home page alongside a third for iPad and iPhone apps. Yahoo users will be able to join the sites automatically using their Yahoo log-in information.
Appolicious has also taken steps to upgrade search. The search box is centered at the top of each page and functionality has been broadened to encompass the Yahoo and Android app sites. Besides returning relevant apps, the new results page now features related user app lists and staff articles as well as a list of apps generated by the site's recommendation engine.
"Consumers can now, for the first time, use Appolicious' editorial, social, and search tools to help them find Android, iPhone and iPad, and Yahoo Apps," said Appolicious founder and CEO Alan Warms, who left Yahoo in late 2008 to start the company. It has since raised a total of about $2 million in venture funding.
Not surprisingly, traffic to Appolicious.com has jumped since it teamed up with Yahoo. Monthly unique visitors to the site shot up from less than 200,000 in May to nearly 1 million as of July, according to Web measurement firm Compete. The expanded content and a recent redesign giving Appolicious.com a less cluttered look and feel could help lift traffic further in the coming months.
Terms of Yahoo's deal with Appolicious have not been disclosed, though it involves some type of ad revenue-sharing arrangement.