GM Will Take Performance To Smaller Vehicles
"Small cars and compact cars are going to be more and more important going forward, and we're looking at efficient performance," Campbell tells Jason Stein. The performance division will "cross all brands," he says, but the emphasis will be on Chevrolet and Cadillac.
Campbell wants to improve the image of each brand, creating some marketing synergy. "If you come in and see a V-Series, you might not buy it, but you might consider something else" in the Cadillac showroom, he says.