McDonald's Names Easterbrook Global Brand Chief
Adweek, Wednesday, August 25, 2010 2 PM
McDonald's has elevated Steve Easterbrook to executive vice president, global chief brand officer, a new position at the fast-food giant. He takes over chores from former worldwide marketing chief Mary Dillon, who left McDonald's in May for the chief executive slot at U.S. Cellular. In addition to marketing, Easterbrook's mandate also covers menu innovation and consumer insights.
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McD's estimated annual global media outlay approaches $2 billion, almost half of that spent in the U.S., per Nielsen. Omnicom's DDB is the chain's lead shop, with sibling TBWAChiatDay and Publicis' Leo Burnett in supporting roles. Easterbrook will report to McDonald's president and COO Don Thompson.
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