• by Joe Mandese  @mp_joemandese, August 31, 2010

Tweets were flying over the cola brand presence - or lack thereof - at the Social Media Insider Summit here in Lake Tahoe. Apparently, the conference venue hotel, the Hyatt Regency, is a Pepsi service hotel. Which didn't suit the contingent from Coca Cola Co., and its agency Starcom MediaVest Group, especially MediaVest's Jonathan Halvorson, who turned from his regular role of Global Digital Director to a client service guy, searching, finding and then procuring some Cokes from a nearby package store.

Lest you think there was a high level of acrimony during the summit, I did observe some hand-shaking last night aboard the lake dinner cruise between Coca-Cola North America Digital Youth Platforms Integrated Marketing exec Brian Rudolph and PepsiCo's North America Director of Digital Shiv Singh. But that, of course, was after many, many other beverages - mostly the spirited kind.