• September 10, 2010

GMC has launched a program called "GMC Never Say Never Moment of the Week," a partnership with the NFL and ESPN wherein football fans can vote on the best moment or play of the week "that represents determination and perseverance."

The effort, at NFL.com/gmc, lets fans vote on three "Never Say Never Moments," and enter for a chance to win a weekly prize of a trip for two to Super Bowl XLV. The company says that at the end of the regular season, fans will then have a chance to determine the "GMC Never Say Never Moment of the Year," from among the 17 weekly winners.

In addition, one grand prize winner will receive the new 2011 GMC Sierra Denali. GMC says after the Monday Night Football game, three moments will be shown on NFL Network's "Total Access" and ESPN's "SportsCenter."

Fans can then watch the three nominated "Never Say Never Moments of the Week" on the NFL Network's "Around the League" that airs on Wednesday and Friday and on ESPN's "SportsCenter" that airs on Tuesday.

Fan voting will begin 45 minutes after the end of the Monday Night Football game and will close at noon on Friday of that week. The winning moment will be announced on Friday during the NFL Network's "Around the League" show.

The company will run all of the moments on GMC.com/nfl and GMC's Facebook Fan page, which will be hosted by the NFL Network's Deion Sanders and ESPN's Monday Night Football play-by-play announcer Mike Tirico.