"Spending has just not developed this year," said Ted Utz, managing director of the local rep firm Petry Digital. Utz said his company works with around 10 top political ad agencies. Perhaps the biggest factor holding back digital spending is political consultants' love affair with TV, which, according to Cassino, gets two of every three dollars spent in this arena. TV has a long track record of getting people elected, particularly in local congressional races, where a candidate might be running "for the 10th or 11th term," said Cassino.
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