Procter & Gamble's Pantene brand is launching its first global cause-marketing program with P&G Children's Safe Drinking Water Program. Pantene will provide PUR packets that transform
contaminated water into clean, drinkable water. CSDW is a non-profit organization focused on safe drinking water. Pantene will support CSDW with "Healthy Hair for Healthy Water" with
spokesperson model Gisele Bundchen of Brazil, and singer/song writer Anggun of Indonesia. The two announced the program at 2010 Clinton Global Initiative in NYC on Wednesday.
Pantene's goal
to "save one life every hour" in the developing world includes activation through P&G's eStore where, for each bottle someone purchases from the eStore through Feb. 28 Pantene will
donate 10 cents to CSDW
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