Clarification: Nickelodeon Scatter Ads
Sep 24, 2010, 11:09 PM
In the story "Toy Story: Kids' Ad Market Plays Strong" (MediaDailyNews. Sept. 24), Jim Perry, executive vice president for 360 Brand Sales for Nickelodeon/MTVN Kids and Family Group, said Nickelodeon would finish some 40% higher in spending in the third quarter versus a year ago. He was addressing just scatter advertising deals for the period.