• by Joe Mandese  @mp_joemandese, September 27, 2010

Max Kalehoff the click-savvy vice president-marketing at Clickable, and the emcee of OMMA Global New York things it most definitely is more on the full side of the optimism ledger sheet.

"Are things getting better," Kalehoff said during his opening remarks at the New York Hilton this morning, "I think it really depends on where you stand."

"Personally, I think things are getting better," Kalehoff said of his own POV, noting, "I happen to be on my third start-up right now, and we are taking advantage of change."

For those of us who are on the fence, Kalehoff had some words of encouragement, likening the current transition in the media economy to Perestroika, which those of us who remember the dissolution of the former Soviet Union will remember was the slow, gradual, evolutionary reconstruction of the former Soviet bloc. "There was no overnight revolutionary change," Kalehoff said, adding, "It's very much what's happening today. The fact is it is changing – is it better or worse – depends on where you are standing. When we look back a few years from now, we may see that things weren't so bad."