Most U.S .adults believe digital billboards help alert drivers about important information and disagree with efforts to ban them, according to a new survey by Opinion Research Corp. released this
morning by the Outdoor Advertising Association of America. The poll, conducted in late August, indicates 80% of adults believe digital billboards are a benefit to drivers. The study also found
that 63% of adults rely on both analogue and digital billboards when they are traveling to learn about local attractions, lodging and restaurants.
Contrary to assertions by anti-business
activists,76% of adults disagreed with negative statements about billboards.
