The Interactive Advertising Bureau's new Ad Measurement guidelines will be issued before the end of the year, IAB President & CEO Greg Stuart announced today at the IAB's Annual Membership meeting in
New York City. "Addressing measurement is perhaps the most crucial initiative for the IAB at this time," Stuart said. "Before the end of the year we will present the industry with a set of guidelines
which, when adopted, will enable the industry to move forward in unison, and provide viable data for all parties concerned."
