Trevor Kaufman: Facebook Is Not An Effective Ad Medium
"Facebook was not designed to be a particularly effective advertising medium," Kaufman said during MEDIA's Future of Media Forum in New York this morning. "I don't think advertising was in Mark Zuckerberg's head when they made that up, and we have to live with that."
Evan Williams, co-founder and CEO of Twitter, sort of acknowledged that about the social medium he spawned, but he implied that marketers are discovering other ways of using it to communicate that aren't necessarily advertising -- as we know it.
"Twitter wasn't designed as an advertising medium," he acknowledged, adding that "from the beginning" there nonetheless "have been companies there that feel it is a very useful way to get their message out there."