Trevor Kaufman: Facebook Is Not An Effective Ad Medium

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"Facebook was not designed to be a particularly effective advertising medium," Kaufman said during MEDIA's Future of Media Forum in New York this morning. "I don't think advertising was in Mark Zuckerberg's head when they made that up, and we have to live with that."

Evan Williams, co-founder and CEO of Twitter, sort of acknowledged that about the social medium he spawned, but he implied that marketers are discovering other ways of using it to communicate that aren't necessarily advertising -- as we know it.

"Twitter wasn't designed as an advertising medium," he acknowledged, adding that "from the beginning" there nonetheless "have been companies there that feel it is a very useful way to get their message out there."

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0 comments on "Trevor Kaufman: Facebook Is Not An Effective Ad Medium".

1. Trevor Kaufman from Schematic
   

   commented on: September 29, 2010 at 11:55 a.m.
   Saying Facebook is not a particularly effective *advertising* medium for brand advertising, which I did say, does not mean it's not an effective *marketing* channel. At Schematic, we recommend and implement Facebook programs for clients all the time. We just don't suggest they restrict themselves to trying to tell their whole story in the little text ads on the side. I understand the need to print sensational headlines, but this isn't me criticizing Facebook -- the context was me talking about the impact of specific advertising units.
2. John McLaughlin
   

   commented on: September 29, 2010 at 3:52 p.m.
   Both Twitter and facebook are useful advertising tools, I've found. John McLaughlin, Day Trading - Consultant / Coach DayTradersWin.com
3. John McLaughlin
   

   commented on: September 29, 2010 at 3:56 p.m.
   Why? We tend to trust our social site friends and followers. http://www.DayTradersWin.com https://twitter.com/John_McLaughlin http://www.facebook.com/StockTrades

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