'Cosmo' Breaks First Social Media Campaign

  • September 30, 2010
Cosmopolitan is using social media for its first global, digital advertising campaign, reports The New York Times. In addition to the digital billboard in Times Square, is a video that simulates a photo shoot for a new Cosmopolitan ad campaign. Using Facebook Connect, viewers of the video can download their own photographs and those of their friends, which pop up in the video as it progresses; the viewers are depicted as the stars of the campaign. Cosmopolitan currently is published in 60 editions in 32 languages, distributed in 100 countries.

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