Cosmopolitan is using social media for its first global, digital advertising campaign, reports
The New York Times. In addition to the digital billboard in Times Square, is a video that
simulates a photo shoot for a new Cosmopolitan ad campaign. Using Facebook Connect, viewers of the video can download their own photographs and those of their friends, which pop up in the video as it
progresses; the viewers are depicted as the stars of the campaign.
Cosmopolitan currently is published in 60 editions in 32 languages, distributed in 100 countries.