Stoli Signs With New Brooklyn Arena

October 8, 2010

Stolichnaya vodka has signed a multi-year sponsorship deal with the Barclays Center and NETS Basketball, designating it as the official vodka partner for the now-under-construction Barclays sports and entertainment arena in Brooklyn, N.Y.

In addition to NETS Basketball, the Barclays Center, scheduled to open in spring/early summer 2012, will host more than 200 events annually, including other professional sports, collegiate sports, concerts and family-oriented shows.

Stoli will have exclusive vodka-category branding entitlement throughout the arena and the facility's six bars and restaurants.