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Meredith Gets 'Better' In National Ads

Mediaweek, Monday, October 11, 2010 11:02 PM

Meredith's syndicated daytime show "Better" is poised to become a player in the national advertising arena. In less than a month, the lifestyle show based on the iconic Meredith magazine brand will debut on KCAL, CBS O&O in Los Angeles. The growing roster of top market stations clearing the show could potentially change Better's advertising equation from its current 90% reliance on local advertising.

Designed to address a scarce commodity in local TV, "Better" gives stations the ability to insert local content and offer advertisers product integration opportunities via two four-minute windows, along with 8.5 minutes of traditional breaks--more inventory than is offered by the typical syndicated fare. A slam dunk for the local spa, Better's model could now also be a big draw for national retailers looking to target local audiences with creative promotions.

Read the whole story at Mediaweek »

ad buys, television

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