DG Systems Likes Chicken

  • December 17, 2001
DG Systems, Inc., a digital technology provider for managing and delivering short- and long-form audio and video content to the broadcast industry, has announced that Popeyes Chicken & Biscuits, a division of AFC Enterprises, and its advertising agency, Hill Holliday, have employed DG's web-based AdCatalog product to ensure dissemination of ad-related information to Popeyes seven regional ad agencies which serve over 1,450 franchised locations worldwide. DG's AdCatalog is a media asset management tool specifically designed to support advertisers and agencies who need to distribute and easily update video and audio spots as well as related marketing materials to a large network of customers. DG created a custom Popeyes intranet, available through a secure server that is accessible at any time and from anywhere in the world, that allows everyone involved in the Popeyes advertising efforts to view, catalog and archive audio, video and print ads.
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