NBC Site Scores With Unique Visitors

Fallon and Timberlake rap

NBC Universal's Web site, nbc.com, continues to have a good story to tell when it comes to one measure of the Internet -- grabbing more unique visitors than other networks.

Other results, however, put cbs.com on top.

For the start of the new season -- according to comScore Media Metrix and Omniture data -- nbc.com pulled in 10.6 million unique visitors for the month of September; cbs.com was at 9.1 million; abc.com, 7.4 million; cwtv.com, 4.7 million; and fox.com 3.6 million.

The same trends and results existed for the entire third quarter of this year --- with nbc.com in the lead averaging, 7.3 million; cbs.com, 6.6 million; abc.com, 6.1 million; fox.com, 3.7 million; and cwtv.com, 2.5 million. For the first half of the year, NBC also was tops -- 8.3 million; ABC, 7.1 million; CBS, 5.7 million; Fox 4.9 million, and CW, 2.7 million.

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It should be noted that comScore data includes not just video but other kinds of Internet content -- either full-length episodes, episode highlights, or other non-video-related TV content. NBC Universal does well here because it produces more original Web-series and related content than other networks.

For example, NBC had new digital content in September: "SNL: Digital Shorts Site," "The Event: Truth Seeker Blog," "Chuck: Interactive Desk," "Chase: Most Wanted," "Undercovers: Bloom Catering Recipe of the Week," "The Office: Schrute Space" and "Outsourced: Mid-American Novelties."

One of the best NBC original Web video bits came from "Late Night with Jimmy Fallon" with "The History of Rap" clip featuring Justin Timberlake. It pulled in half a million views in less than 24 hours and overall, to date, has delivered 1.7 million streams.

However, another Internet measurer -- Nielsen VideoCensus, that looks at just video content -- had cbs.com on top for September with 6.3 million unique visitors; abc.com second at 4.3 million; nbc.com third at 3.5 million; Fox fourth at 2.1 million; and cwtv.com at 1.3 million.

Nielsen's VideoCensus results have generally aligned with its traditional TV ratings measures for the first few weeks of the new season: CBS is leading in the major viewing metrics, adults 18-49 and total viewers. Nielsen also has a product called NetViews that measures non-video content.

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