UPS Is Lead Sponsor For Nat Geo's 'Migrations'
Oct 18, 2010, 5:06 PM
UPS has signed on as a lead sponsor of National Geographic Channel's upcoming miniseries "Great Migrations," one of four marketers to be offered time in and around the seven-part series, reports Adweek. UPS will unveil a series of four custom 30-second spots during the premiere run of the show. They are designed to create an association between animal migratory behavior and the logistics that allow UPS to ship around the globe.