• The Miami Herald, Wednesday, October 20, 2010 12:08 AM

Per Nielsen, Univisión frequently finished among the top two or three broadcast networks in overall viewers in September, a performance that threatened to erase the traditional distinction between Spanish-language stations and what the industry refers to as the "general market," the four big broadcast networks, notes The Miami Herald.

Moving beyond its immigrant roots, the network began targeting younger second- and third-generation U.S. Hispanics by broadening its news programming beyond Latin America, as well as experimenting with reality shows and other entertainment beyond the traditional telenovela format.

Result: The network has increased its share of viewers in the key 18-to-34 and 18-to-49 age demographics more than any other broadcast network except CBS over the past year. Since 2007, the company has been asking for cable fees as high as $1 per subscriber, a practice that brought in more than $175 million last year.

Separately, Vevo is looking to widen its footprint in the Hispanic market by adding Univision to its content distribution and ad sales network, reports Mediaweek. The music video site-a joint venture between Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Company-has begun delivering video content to Univision, which plans to feature videos from various Latino artists on several of its Web sites. A likely candidate is Música, the all-music site Univision launched last week.

Read the whole story at The Miami Herald »