The number of people banking via mobile phone has more than doubled to 13 million in the last two years, according to new findings from Nielsen. That's about 5% of all U.S. mobile users. According to
a June 2010 survey, those using their mobile phone for Web-based banking tend to be younger, male and more ethnically diverse than their online banking counterparts.
- 36% are between the
ages of 25-34, while only 18% represent that same age group online
- Males represent 53% of this population versus 43% online
- 30% are Hispanic while this same user group
represents only 11% of the online banking population
Nielsen found mobile banking options cover every level of technology adoption and comfort level, from sophisticated, Web-based
banking services to the quick and simple, SMS text offerings that are driving mobile banking growth. Read more
here.
