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Seeing Video Ads Everywhere

  • Adweek, Wednesday, October 20, 2010 10:41 PM
Newly released survey data from GfK MRI confirm the popular wisdom that consumers can run but they can't hide from advertising. 30% of respondents said they'd seen a "place-based" video ad in stores in the 30 days before being queried. Polling was conducted this past spring. Other places registering in double digits were shopping malls (15%), restaurants (11%) and medical offices (11%).

Slightly fewer reported seeing video ads within the 30-day period in bars/pubs (9%), airports (8%) or gyms/health clubs (7%). As GfK MRI says in its analysis of the data, the percentages translate into a total of 67.4 million adults that saw video ads in these locations. There were also some sizable gender gaps among the 18-34s, depending on the kind of location.

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