• by Karlene Lukovitz  @KLmarketdaily, October 26, 2010

Following the success of the commercially released adaptation of "Wavin' Flag," by K'NAAN, as its theme song for its 2010 FIFA World Cup sponsorship campaign this past summer, the Coca-Cola Company is going for the gold again with a holiday campaign featuring a new song by Grammy-winning band Train.

The holiday campaign -- an extension of the brand's "Open Happiness" marketing platform that was developed through collaboration between C-C's German and global brand teams -- will be deployed in more than 90 countries and include a new TV commercial, digital engagement efforts, in-store promotions and packaging.

Launching in November, the campaign will feature traditional holiday images like Santa Claus, as well as Coke's own well-established Christmas "caravan" (holiday-themed delivery trucks) and the Coca-Cola Polar Bear -- with the notable addition of an original Train song, "Shake Up Christmas."  As with the FIFA/K'NAAN brand theme song, Train will perform the Coke song during its live concerts, in addition to numerous other media exposures for the song.