- Ad Age, Thursday, October 28, 2010 10:52 AM
"But Automaker, Goodby Confident It Will Resonate Like 'Got Milk?'" runs the tagline on Rich Thomaselli's story about the new theme "Chevy Runs Deep." Meanwhile,
don't miss Karl Greenberg's
sit-down with Chris Perry, Chevrolet's vp of
marketing, and Jeff Goodby, co-chairman of Goodby Silverstein & Partners, in
Marketing Daily this morning. They lay out the whole game plan for Brand Chevy.
Read the whole story at Ad Age »
