Only 27.2% of respondents said they found Twitter effective for generating Web site traffic to their business Web site. And 62% of people doing business online were 50 years of age or older, while the youngest age group (18-43 years of age) reported the highest success rate with their traffic marketing.
Despite "Search Engine Traffic" being reported as the most important traffic generation tactic, 62.8% of respondents perform SEO only monthly or less frequently.
The survey respondents said training was crucial to the success of their online business.
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