NBC Feeds Agencies With 'Green' Machine

greenNBC Universal's big November "Green is Universal" week will offer free organic food to New York City's advertising and media agencies.

Using a biodiesel-fueled truck to deliver food, as well as what it says are "bicycle-powered smoothie bars," ad and media executives throughout New York will be fed free for five days starting Nov. 15, during "Green Week."

NBC Universal has used its "Green Week" campaign to focus on environmentally themed programming and activities since 2007.

A "Green Is Universal"-branded truck will travel around Manhattan serving a free lunch of locally sourced, organic veggie burgers (on compostable plates), along with blue agave-sweetened iced tea. The truck is fueled by solar panels and vegetable oil from the truck's own cooking.

Keeping with the green theme, the effort will serve smoothies mixed and blended by human-powered bicycles, served in reusable BPA-free cold cups.

Green Week also includes planting in NBC Universal's 30 Rockefeller Plaza home with a window farm of plants and vegetables. They will be displayed in the NBC Universal Experience Store starting Nov. 14. Food will be donated to local schools.

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1 comment about "NBC Feeds Agencies With 'Green' Machine".
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  1. Kristen Zohn from Rodale, Inc, November 11, 2010 at 10:45 a.m.

    All well and good - nice sales promotion for NBC Universal and a great way to increase awareness of the importance of "green" and benefits of organic food, but why not extend this benevolent effort to include providing free organic food for a day to those who really need it? It's great that food from the garden will eventually be donated to local schools, but something about an article promoting media executives getting (more) free food when millions of our neighbors struggle to put food - let alone healthy food - on the table, is hard to digest.

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