• November 11, 2010

Dunkin' Donuts has signed Boston Bruins rookie Tyler Seguin as a company spokesperson. As part of the deal, the NHL star will be featured in DD's new iced coffee campaign "Caught Cold."

Every Tuesday throughout the 2010-11 NHL season, the Bruins street team will give consumers that they find drinking Dunkin' Donuts iced coffee two tickets to an upcoming Bruins home game at the TD Garden. Dunkin' Donuts, which has sponsored the Bruins for twenty years, will give away more than 400 Bruins tickets, team gear and Dunkin' Donuts gift cards through the program.

Seguin, who will be featured in "Caught Cold" television and radio commercials and promotional appearances touting the program, joins Boston Celtics guard Ray Allen as a "Caught Cold" spokesperson. And Dunkin' recently renewed for three years its deal with the Celtics. The company says the extension focuses on community and promotional initiatives.