Out to Launch
You can have your brownie and chocolate-chip cookies -- and eat them, too, in a print campaign for Sugar In The Raw and its zero-calorie sibling, Stevia Extract In The Raw. "It's Only Natural" offers a variation of recipes for cookies, brownies, hot chocolate, apple cider and iced coffee, depending on whether you're watching your weight or splurging. Print ads will run nationally through 2011. The copy is sharp. My favorite is the intro for making brownies: "Cocoa brownies to heal a heart broken by a man who promises it wasn't you, it was him, and by him he means a girl named Stacey Lee. Count the years you dated. If it exceeds five, double the recipe." See ads here, here, here, here and here, created by Mother New York
Zugara, using its ZugMO motion-capture augmented reality software, launched a fun AR game for Nestlé's Nesquik drink. Remember, you need a webcam to play along. Participants take on the role of new employee at Nesquik's drink factory. The object of the game is to fill the right Nesquik bottle with its matching Nesquik flavor. The higher the level, the harder the game becomes. Players can also post their results to their Facebook profile. Click here to see a demo.
Activision launched a great TV spot promoting its latest game, "Call of Duty Black Ops," proving that gaming is played by men and women of all ages. Not to mention a pair of celebrities. "There's a soldier in all of us" takes place in a war zone, where women rock machine guns and business attire, a short-order cook packs grease and guns for each hand, Jimmy Kimmel launches a missile and Kobe Bryant keeps cool under pressure. See it here, created by TBWA/Chiat/Day Los Angeles.
[yellow tail] wine gave me a bird, alright, in a Thanksgiving TV ad called "Gobble it Up." Just not the one I was expecting. The 15-second spot consists of gobbling wine bottles scurrying about until they come together and form a turkey. Only problem is, the first two times I watched the ad, I thought the turkey was giving me the finger. Watch the ad here and let me know if you agree with me. The BurnsGroup created the ad, running on TLC, A&E, TNT, USA, Food Network and TBS.
Blast Radius created a Twitter campaign and Web site for Movember, a moustache-growing campaign that takes place every November to raise funds and awareness for prostate cancer. Stachetag.com culls together a live feed of Movember pictures uploaded to Twitter. Users can browse pictures from a variety of moustache categories, including biker, pornstar, FuManchu, Zappa and Dali, among others. Check out the growth progress, now at the halfway point!
T-Mobile 4G allows users to video-chat without needing WiFi. Take that, iPhone. "Piggyback" pokes fun at Apple's popular "Mac Vs PC" campaign by showing a T-Mobile user next to an iPhone user, who's carrying the weight of AT&T on his back. He's heavy. The ad, seen here, is running on ABC, CBS, FOX, NBC and TNT. Publicis Seattle created the ad.
I'm usually quite the fan of double entendres, but these are too much, even for me. EFFEN Vodka launched "Provocatively Premium," a print campaign depicting a bellhop, snow bunny and flight attendant attempting to sound risqué when namedropping EFFEN. "Nothing warms me up like EFFEN by the fire," says the snow bunny. The flight attendant finds "nothing more satisfying than EFFEN on a plane." I bet you saw that coming, though. See the ads here, here and here. Euro RSCG Chicago created the campaign and Starcom handled the media buy.
Random iPhone App of the week: We're effin sticking with EFFEN Vodka. The brand recently launched an iPhone app, dubbed the "EFFEN Bar Locator." Also created by Euro RSCG Chicago, the app locates the nearest bars and restaurants that serve EFFEN. The app uses augmented reality technology that combines with GPS, a live camera feed and compass to create an image of directions to bars and restaurants carrying EFFEN. The App is free from the App Store.