comScore: Hispanics More Open To Online Ads

U.S. Hispanics online tend to view Internet ads much more favorably than other consumers, according to a new comScore study. Specifically, 48% expect advertising to be entertaining and 31% enjoy watching ads, compared to 39% and 19%, respectively, for Non-Hispanics. Hispanics were also more likely to recall advertising, with 35%  saying they remembered advertised products when shopping, compared to 22% of other Internet users.

The survey also found more than half (52%) of Hispanics online prefer English as their primary language, with 26% choosing bilingual, and 22% opting for Spanish. When it came to Hispanic-themed advertising, about half prefer ads to be in English, while 28% have no language preference. Read more here.

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