TVGuide.com Personalizes 'Social TV'

In a bid to become the primary online online destination people use to figure out what to watch on TV, TVGuide.com this morning announced it has added personalization features to its popular "TV Check-in" feature, which allows users to share the shows they are watching with their Facebook friends. Starting today, logged-in TVGuide.com users will also begin to see a personalized "Hot List" of their favorite shows throughout the site, featuring tune-in information for those shows, as well as "I'll Watch" buttons to alert their Facebook community of friends.

The new features are part of a progression that is blending TVGuide.com's core content with social media applications to enhance the TV program navigation experience.

Since TVGuide.com launched "TV Check-in" Oct. 20th, the site has averaged 10,000 check-ins per day. The top checked-in episodes include shows from all of the major networks, including more than 7,400 distinct episodes of TV shows. Among the top checked-in shows are such fan favorites as "House," "Vampire Diaries," the CMA Awards, "Sons of Anarchy," Monday Night Football, "The Office," and "Blue Bloods."

Christy Tanner, senior vice president and general manager of TVGuide.com, calls the approach "social TV," and says the personalized hot lists make the concept more personally relevant to individual users, while at the same time allowing them to share their TV viewing preferences with others.

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1 comment about "TVGuide.com Personalizes 'Social TV'".
  1. Sheridan Sands from Initiative , November 19, 2010 at 10:35 a.m.

    Still not as cool as GetGlue.