Mobile ad network Jumptap has named Todd Anderman has been
named chief media and
revenue officer, overseeing relationships with marketers and agencies as well publishers and app developers. Anderman, who is currently, VP of digital media at Hachette Filipacchi Media, will
join Jumptap in January. The ad network in September brought on former Excite CEO and General Catalyst partner George Bell as CEO amid speculation the company was seeking a buyer. Anderman's hiring
reflects Bell's stated goal of building up Jumptap's relations with agencies and media buyers as mobile advertising becomes more mainstream.
