Is Ari Emanuel An Agency Killer?
Nov 29, 2010, 12:19 AM
With the launch of Lverage, WME Entertainment's latest venture into brand marketing, Ari Emanuel, co-CEO of WME, may want to replace ad agencies, reports Adweek. To secure that goal, he has formidable partners, including former Omnicom Group vice chairman Michael Birkin, now chief strategist for Red Peak Group, a New York-based specialist in brand consulting and experiential marketing that WME acquired for Lverage. WME has access to fresh capital via a $300 million private equity fund at The Raine Group, in which the agency has a minority stake.