With the launch of Lverage, WME Entertainment's latest venture into brand marketing, Ari Emanuel, co-CEO of WME, may want to replace ad agencies, reports
Adweek. To secure that goal, he has
formidable partners, including former Omnicom Group vice chairman Michael Birkin, now chief strategist for Red Peak Group, a New York-based specialist in brand consulting and experiential marketing
that WME acquired for Lverage. WME has access to fresh capital via a $300 million private equity fund at The Raine Group, in which the agency has a minority stake.
duh.
has the Raine fund done anything?