Cadillac is backing the PGA Tour. The GM luxury division signed a multi-year agreement making it title sponsor of the World Golf Championships-Cadillac Championship and an umbrella sponsor of the
World Golf Championships which next year will be played at TPC Blue Monster, Doral Golf Resort & Spa in Doral, FL. Cadillac gets branding and advertising across the four-event global series, as
well as grass roots opportunities. Cadillac says it will have vehicle display programs at events and throughout the year at Doral Resort, as well as initiate dealer and lead-generation programs. "The
World Golf Championships are all about the highest level of performance on a global stage and fit well with Cadillac's theme as the New Standard of the World," said Don Butler, vice president for
Cadillac Marketing. "As a global series, it provides us with an ideal marketing partnership for Cadillac to efficiently and effectively reach our target audience. We could not think of a more fitting
way to bring golf back to Cadillac."
