Shoe brand UGG Australia has signed a spokesperson deal with Tom Brady QB of the New England Patriots as part of its first global men's marketing initiative for the fall 2011 collection. The
multi-year deal includes sub-brand of Brady's casual footwear as well as select outerwear and accessories. Though the UGG Australia brand includes men's cold weather boots, slippers and casual
shoes, outerwear and men's accessories UGGs have been principally known for womens footwear and apparel. Deckers Outdoor Corporation acquired the brand in 1995 at which time the company says sales
were $17 million. Since then, among other things, the company has opened 25 company-owned UGG Australia retail stores worldwide. The company says it expects sales this year to exceed $800 million.
The partnership between UGG Australia and Tom Brady was handled by Don Yee and Steve Dubin of Los Angeles-based Yee & Dubin Sports.
