• New York Times, Wednesday, December 1, 2010 10:45 AM

Joining other insurers that use multiple characters in their ad campaigns, Progressive plans to introduce one known for now as the "Messenger" on Sunday. He joins the brand's familiar Flo and, in fact, appeared with her in an early ad. The mysterious man is played by John Jenkinson in outfits and a mustache that evoke sleazy films of the 1970s.

While Flo continues as a spokesperson for the brand, the Messenger's message will be somewhat askew and targeted to people who are not yet shopping for insurance.

Jenkinson appeared with Flo, played by Stephanie Courtney, in a Progressive commercial that was introduced in January. He was not someone shopping for motorcycle insurance; his performance -- and his chemistry with Courtney -- led to his casting for the new campaign.

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